Where Does Voice Fit For Bloggers on the Web?

Leveraging the power of voice: another experiment to track in the sandbox of experiments! 😂😇

Quite frankly, I’ve been putting it off. For a very long time. Though it is a natural medium for me in my day to day life – I’m a teacher by natural affinity and by trade. I suppose with the web once being about the written word, writing for the Web was the way to go and, as a consequence, I suppose I persuaded myself that was how I needed to approach my work as a blogger. Besides, I love to write, so that persuasion bit was very easy to buy into. 😜

Over time, the Web, and all of the tools that enable the Web, have adapted to include the more natural ways that people learn, namely watching and listening and doing.

So, I can no longer put it off, especially as nowadays, page rank algorithms factor in voice and video, in addition to mobile of course. All of these integrations make sense from the user’s perspective. The Web is getting closer and closer to simulating what takes place in reality.

The benefits of leveraging your voice on the Web

Joanna Penn – an author/podcaster I’ve been following for a long time and for whom I have much admiration and respect – has driven home key points to me in her book Audio for Authors: Audiobooks, Podcasting and Voice Technologies.

She talks about voice-only audiences on the Web, and related to that how voice can enhance discoverability.

Reaching international markets is easier too, it would seem, with voice. She shares how her podcast has over four million downloads in 222 countries. While, in comparison, her books have been sold in 136 countries. She has not reached the 1 million mark selling her books.

Voice has a way of building a more immediate and trusted relationship with an audience. Podcasting is scalable too, she explains. In addition, it helps with building authority in your niche. Further, it can assist with nurturing relationships with influencers in the market, up to and including developing friendships with people you gel well with.

Done well, you can also generate streams of revenue. In the ever-shifting sands of Web evolution, having more than one basket as a revenue stream is a wise approach to ensuring that you can be funded in an ongoing way to do what you love.

Running the voice experiment

picture of a real human ear with the image of a mouth and nose over-imposed on in the inner lobeSo, I guess it’s time to get that podcast off the ground. It’s an idea that’s been simmering on the back burner for several years now. The focus is in line with the finding and serving your purpose work I’m already working on. This includes a telesummit I’m working to get started. I’ve mentioned this in another post getting your ideas out of your head and getting on with it.

There are ways too, it would seem, to leverage the podcast to extend the work that was started in the telesummit.

Pamela Wilson, over at Big Brand System speaks in very clear ways how to leverage and enrich a blog/website with video, in addition to audio and visual imager.

I found her two books on the topic of content management especially useful and helpful. These are: Master Content Management and Master Content Strategy. I’ve set up templates integrating her ideas though it’s still a work in progress fully rolling out that approach. More to come on that too, I suppose. Eventually.

When visiting her site just now to get the links for this blog post, I noticed she had co-hosted a podcast with Jeff Goins called Zero to Book. They document the journey from start to finish of taking a book from idea to published product. Sounds interesting and useful.

This is similar to the work that Joanna Penn does, sharing what she is learning as she goes along with her work. I really like that model and, in many ways, that’s what this blog is about.

Voice and video on the Web

Voice of course is not limited to audio, of course. Video is a great medium. But I know so little about film and video, it feels a little daunting to start from that space. My thinking is to record with video and convert files to audio, so that way, I have access to video files when I’m ready.

I also have an idea to riff off the film sites that hold Web space for the documentaries that filmmakers make and promote. These sites include much more information to enhance the value of the film. These include curriculum materials, screenings, people screening to audiences. Of course, overlaying all of this is the notion of ongoing promotion of the film and its accompanying resources.

Examples of inspiration to me include:

  • The Dream Share Project – explores how successful people have pursued their dreams to find careers they love
  • Sacred Land Film Project – to deepen public understanding of sacred places, indigenous cultures and environmental justice
  • Elder in the Making – an invitation to connect with a rich and diverse aboriginal culture about our home and about our relationship with the land

It just seems to be me though, that the way these sites are structured that they might be missing out on the benefits that tools like blogging help with to publish ever-fresh content. It would seem this is another important element in the search algorithms – namely, how recently has content been published to a website to indicate its current relevance.

So, the idea on how to leverage this model, combined with tools to keep the content ever-fresh, while ensuring content production is manageable – well, it’s still percolating. I mention it here because I feel intuitively that there’s something here to work with. I just need time to think it through and execute properly. More to come on this experiment some other time.

I’m curious, what kinds of audio and video projects are you experimenting with?

Talk again soon.

Say something! You know you want to! ;-)